Uberbrand assists companies define, translate and communicate their brands. The company knows that the true components of a brand need to be communicated for a company to successfully advertise, market and establish themselves in the market. In 2015 Uberbrand has been recognised as an ABA100 Winner for Brand Excellence in The Australian Business Awards.
Similar services that Uberbrand provides are usually completed by the services of different agencies, however unlike its competitors it completes 100% of these services. This prevents a disjointed brand identity, which often occurs when the job of establishing brand identity is completed by several different bodies.
Recently Uberbrand rebranded The Information Management Group (TIMG) after it changed its name from Databank. Uberbrand worked closely with the company so that it could move from being a product-centric organisation to a customer-centric organisation. The company needed assistance in developing its business strategy and branding strategy to align together, and Uberbrand did just that for them.
Dan Ratner, managing director, uberbrand, said, “We are very pleased to have won the Australian Business Award for brand excellence. We worked closely with The Information Management Group (TIMG) to reorganise and strengthen its branding and communications over an 18 month period. This took the group from a disparate set of acquired, product-focused companies to a single, customer-centric brand that customers can more easily engage with.
“TIMG solves information management problems for more than 7,000 businesses, large and small, in every major industry, across Australia and New Zealand. The project’s success demonstrates the value of working with an experienced branding consultant to change perceptions, and improve organisational performance.”