Staff retention a testament to Peard Culture


Peard Real Estate is a Western Australian owned and operated real estate group providing premium service and proven results for clients. Established in 1997 with just three staff, the group now boasts over 298 employees, offering a complete real estate service from sales and property management to home loans and settlements.

Business Resource Manager Melissa Farrell said, “The “Peard Culture” as we affectionately refer to it has been built on providing a rewarding, motivational and productive environment with superior support, training and personal development opportunities.” Peard Real Estate has recently been honoured as an ABA100 Winner for Employer of Choice in The Australian Business Awards 2014.

Peard Real Estate is committed to staff retention and productive personal. For the former it offers training and internal promotions, the chance to be involved in community associations, sporting groups and charities with the company’s financial support, team building social activities, rewards and incentives. For the latter, Peard Real Estate holds regular performance reviews along with mentoring and goal setting, with awards functions and bonuses for referrals and meeting key performance indictors.

The company has staffing level criteria to ensure staff are not overworked while departments and offices experience growth. Workforce flexibility is consider for carers, parents and over 55’s, with flexible working arrangements in regards to start and finish times, and where possible offers job share arrangements for certain positions.

These initiatives are crucial to employee satisfaction. At the end of the 2013 financial year, 43% of staff had been with the company three or more years, with 7% of these staff having been with the company for over 10 years, a testament Peard Real Estates values and culture.