BPO Intelligence introduces Easy Direct Marketing


Established in 2005, BPO Intelligence is an outsourcing company that provides print management, warehousing, logistics and communication solutions to its clients, specialising in serving the needs of the international education sector – a three trillion dollar industry.

Recognised as an ABA100 Winner for Best New Product in the The Australian Business Awards 2014, Easy Direct Marketing is an integrated cross media marketing solution that combines customised print, email, SMS and personalised URLs with database-logic driven campaigns to the international education sector, in particular Universities, TAFE’s and private providers engaged in recruiting international students.

Easy Direct Marketing is a software module that sits within a larger software system called Ascent One. The module allows institutions to run marketing campaigns on auto-pilot, saving time and resources. Easy Direct Marketing improves conversion and action rates through personalised and contextualised communication, whilst saving on costs by utilising targeted technology combined with more effective use of print and emails. Institutions can track enquiries through to enrolment, filter out non-responders and send out customised messages to students depending on nationality, course, study area, enquiry stage and more. Easy Direct Marketing is the only system that allows for real time database updates that improve future campaigns and live links to Facebook and Twitter. The major features of the product improves the success rate of campaigns and enables institutions to convert student inquiries to student applications, student offers to enrolments Alumni to donors – ultimately increasing revenue while reducing their costs.