Tag: Brand Management
QANTAS, better and brighter than ever.
Founded in the Queensland outback back in 1920, QANTAS has grown to be Australia’s largest airline. The carrier offers flights to over 220 destinations...
Customers at the centre of Amcom’s values
In 2012, Amcom acquired information technology company L7 Solutions. New values were needed to act as guiding principles to empower employees to make autonomous,...
Optus rebrand leads to 700% spike in online engagement
Optus is Australia’s second largest telecommunications provider connecting around 9.5 million mobile customers and employing over 8,000 staff. Optus provides a range of services...
Tradies’ much-loved mascot builds brand awareness
Established in 1960, the Sutherland District Trade Union Club (Tradies) has grown its membership base to over 46,000 and a profit margin of more...