Crown Resorts launches Reconciliation Action Plan


Crown Resorts is one of Australia’s largest entertainment groups attracting over 17 million visitors a year to its Melbourne and Perth resorts. A leader in tourism, hospitality and events sector, Crown Resorts provides accommodation, cafes, bars and restaurants, casinos, event and conference facilities, concerts, shopping and leisure facilities and employs over 15,000 staff.

In 2008, Crown was the first signatory to the Australian Employment Covenant (AEC) and soon after devised the Indigenous Employment Program to provide high quality selection, mentoring, coaching, training, and support to Indigenous candidates and employees. In 2011, the organisation launched the Reconciliation Action Plan (RAP) to contribute to the federal government’s Closing the Gap strategy and provide meaningful and sustainable employment for 2,000 Indigenous Australians by 2021.

Today, Crown is a recognised leader in Indigenous employment in Australia with the AEC using the RAP program as a model for other employers who are developing similar programs. The success of program is multifaceted with benefits evident to Crown, its indigenous employees, wider community and organisations such as The National Centre of Indigenous Excellence. This year, Crown has been recgonised as an ABA100 Winner for its Community Contribution in The Australian Business Awards 2014.

Since the implementation, The Indigenous Employment Program has increased the number of Indigenous Australians employed by 1,850% and Crown has increased their use of Indigenous suppliers and encouraged affiliated companies to develop and implement the program. Resumes and vacancies are regularly exchanged with other AEC signatories to offer many Indigenous Australians their first “real” job in a world-class tourist destination, providing them with skills, knowledge and qualifications that they can take into other jobs, within the industry and beyond.