Smile Solutions maintains service excellence amid expansion


Smile Solutions is Australia’s largest private dental practice in a single location. A private company, the business has grown from a one-dentist operation in 1993 to become a large-scale outfit employing over 90 people with a patient base of over 65,000.

Founder Kia Pajouhesh wanted to build a dental practice that was a magnet not only for patients but also for the best clinicians and other staff. This was achieved by underpinning the “One Team, One Place” business model, with breathtaking architecture and interior design combined with the best available dental technologies in the world. Smile Solutions was recognised as an ABA100 Winner for Service Excellence and Employer of Choice in The Australian Business Awards 2014.

“It’s not just about attracting patients to the clinic,” Dr Pajouhesh said.

“Building a dental practice aspiring for service excellence is about attracting the best clinicians, and the patients will find a way to source those operators.”

In addition, Smile Solutions new expansion saw the company was recognised as an ABA100 Winner for Innovation in The Australian Business Awards 2014.

The recently opened the Invisalign Shop is a uniquely dedicated Invisalign hub conveniently located in Melbourne’s central business district. Invisalign is a revolutionary orthodontic solution that is a near invisible alternative to unpopular metal braces.

The design of the shop involves three zones including exterior, shopfront and back-of-shop. The shopfront zone is an informal reception area supported by three iPads that run the app-style, user-driven Invisalign website.

In the rear zone, patients can receive a free assessment of their underlying general and dental health as well as their clinical suitability for teeth straightening.

The underlying innovation of Smile Solution’s practices is its ability to accommodate clientele derived from three main areas: new patients seeking Invisalign treatment, new patients needing other general and/or specialised dental treatments, and referrals from external dentists.

Smile Solutions is the only dental practice in Australia providing the service of Dental Board-registered specialists in all fields of dentistry under the one roof in tandem with general dentistry.

In addition to its core business in Melbourne’s CBD, Smile Solutions has expanded to include branches in six Melbourne metro and Greater Melbourne localities as part of the Core Dental Group initiative.