NRMA was formed in 1920 and is now Australia’s largest member organisation and motoring group. NRMA has become the state’s peak voice for motorists, advocating on behalf of members on issues such as petrol and alternative fuels, electric vehicles, road and vehicle safety, licensing laws, road investment and right-to-repair legislation. NRMA is the market leader in the provision of roadside assistance in NSW, “We are the first brand that comes to mind for roadside assistance in NSW 94% of the time,” chief executive Tony Stuart said.
The company has been recognised as an ABA100 Winner for Innovation in The Australian Business Awards 2014. NRMA’s commitment to innovation is demonstrated through several initiatives, projects and programs.
Emergency Home Assist is a rapid response service to help members fix the ten most common home emergencies. The Living Well Navigator is an online club that aims to redefine the way that people and society in general view the later years in life. NRMA is an advocate for innovation and policy reform. The NSW Government is announcing plans to act on NRMA’s Decongestion Strategy and will also be implementing an innovation from the NRMA regarding the signposting of Clearways as a fluorescent yellow background. In 2014, NRMA partnered with Ticketek and introduced NRMAtix, an online site to facilitate ticket purchases for a range of NRMA member exclusive offers, presales, and discounts. NRMA is supporting the growth of a new innovative peer-to-peer recycling business, TuShare and initiatives such as myIdeasPoral, a Thought Leader series and various workshops help foster innovative ideas internally and create meaningful conversations with employees.