Crucial was originally started by Aaron Weller as a humble website design company back in 2003. Since then, the enterprise has grown into a large website hosting service for thousands of Australian businesses. The organisation is listed as one of Australia’s top ten hosting businesses, due to their passion for the business and the commitment to the customer.
The hosting company runs a 24/7 all year round support desk, handling an average of 3000 issues per month. This is handled by a team of 20 staff through a recently updated online live chat system that provides detailed insights into customer satisfaction and business performance. Through this system they were able to determine an overall customer satisfaction level of 92%.
This has seen Crucial recognised as an ABA100 Winner for Marketing Excellence and Service Excellence in The Australian Business Awards 2015.