Peard Real Estate understands brand location.


Since its establishment in 1997, Peard Real Estate has provided the Western Australian property market with its premium service. The organisation has come from the humble beginnings of a single office to now being spread over 12 locations employing just under 300 employees.

Peard Real Estate has sold 11,088 properties in the last 5 years, reaching a value of $6.2 billion. The company has a different approach to Real Estate, abolishing the franchise model adopted by other real estate agencies and being a singularly owned organisation. Peard publishes 8 issues of its ‘PRIMOLife’, the organisation’s lifestyle and property listing magazine. The publication is a message to other real estate agencies on how they can reinforce their brand through a well marketed platform to showcase its client’s properties. Peard also uses social media as a tool for the promotion of its brand, maintaining a digital presence of PRIMO – allowing the organisation to communicate with audiences in a new way. Each Monday the marketing team all meets together to discuss all marketing programs planned for the future, and brainstorm ideas around gaps that need filling in the market.

Peard Real Estate has been recognised as an ABA100 Winner for Brand Excellence in The Australian Business Awards 2015. We are very excited to have been chosen for the award which enforces that we are not only setting a standard here in WA, but nationally. Peter Peard, CEO, Peard Real Estate said.

“We place a great deal of importance on the management of our strong brand and are proud of how far it has come from a small property name to arguably one of the most recognisable real estate brands in WA.”