Dixon Advisory’s fee-for-service makeover


Dixon Advisory is one of Australia’s leading independently owned financial advisory firms.  Founded by Daryl Dixon in 1986, the firm has been a pioneer in self managed super funds and currently has approximately 4,500 under administration with a combined asset base in excess of $5 billion. Dixon Advisory’s service-oriented culture is based on hiring talented professionals who meet stringent academic requirements and have strong interpersonal skills.

In 2012, Dixon Advisory commenced an industry-leading initiative to move from fully commission-based, where the product carries a lifetime commission and the cost is incurred through the annual cost to the consume, to a fee-for-service model for its personal insurance and mortgage services. This model is more transparent and consistent with other services, creating potential savings of thousands of dollars for clients.

In response to being honoured as an ABA100 Winner for Service Excellence in The Australian Business Awards 2014, Managing Director and CEO Chris Brown said, “the Service Excellence award recognises our pioneering work in removing commissions from insurance and mortgage broking advice, where our clients have the potential to save thousands of dollars over the life of a product.”