Operating since 2000, Budget Direct is the low cost, value focussed insurance brand of Auto & General offering a variety of car, home, life, health and travel insurance policies. Recently, Budget Direct was recognised as an ABA100 Winner for Product Innovation in The Australian Business Awards 2014.
The Budget Direct 60 Second Mobile Estimate app is a new to market innovation designed to allow customers access to insurance quotes in their own time and on their own terms. Within 60 seconds of starting the process, customers can get an accurate car insurance estimate from anywhere in Australia by using their smart phone. Research showed 53% of people found the general process of getting car insurance quotes difficult, with 31% saying it was ‘annoying’, and 22% finding it a ‘total pain’.
Budget Direct wanted to provide a platform that allowed potential customers to attain an accurate estimate for car insurance in a minimum amount of time. This was achieved by reducing the number of quote questions, using car registration data feeds, and integrating the innovation with Budget Direct’s other channels, to provide a full cross-channel experience. Since its release, the public has already started over 130,000 via the user-friendly 60 Second Mobile Estimate app.