Morlife capitalizes on growth in Gluten-Free Market.
The concept behind Morlife’s Spicy Pumpkin Curry Risotto was to create an easy-ready gluten free meal with the quinoa super-grain as a primary ingredient. The product is bursting with fibre, antioxidants, minerals and vitamins. Other ingredients such as black pepper, turmeric, and ginger all assist digestion and the absorption of nutrients.
The gluten free market is growing, with as much as 18% of the US population buying gluten free products. Currently the market is worth $4.2 billion US, set to grow to $6.5 by 2017, with surveys discovering that up to a third of US adults wanting to gut down their gluten intake. The product is aimed at the gluten free market, but it is important to note that many people who eat gluten free products are not necessarily gluten intolerant, but simply want to have a healthier diet. The product is free from additives, flavours, is at least 70% quinoa and 100% natural.
In 2015 Morlife has been recognised as an ABA100 Winner for Best New Product in The Australian Business Awards.